| Brief
Liam McNeeley is the hottest new addition to Dan Hurley's championship Men's Basketball team at the University of Connecticut. So when he reached out to say he needed help shooting his campaign video for JBL Campus, you know we had to answer the call!
For our role in this, we were asked to film Liam practicing with his JBL Beam 3 earbuds, as well as do an interview about how they help in his day to day life as the new Husky on campus. JBL would then partner with Liam in a collaborated post on instagram for the final result.
| Our Deliverables
Deliverables for this project, while pretty straight forward, were very exciting to deliver on.
The Deliverables were as followed:
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Film & Edit an Instagram Reel showcasing how the new JBL Live Beam 3 earbuds are a big part of Liam's new life on campus
-
Take high quality photos to capture Liam's game and how it's elevated with the earbuds.
| CRUCIAL INTEL
PROJECT COMPANY:
Liam McNeeley x JBL
COMPANY SOCIALS:
Instagram: @liammcneeley
Instagram: @jblaudio
Website: jbl.com/campus
TEAM:
Nick English - Creative Director
Jasper Treese - Videographer
Zach Moller - Photographer
ONBOARDING DATE:
July 2024
RESPONSIBILITIES:
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Film & Edit an Instagram Reel showcasing how the new JBL Live Beam 3 earbuds are a big part of Liam's new life on campus
-
Take photos for the instagram
UConn's newest shooter kicks the bass UP
Creative Direction | Social | Consulting | Videography
Liam McNeeley x JBL
The Final Video
Liam x JBL Campus
| TURN UP THE VOLUME
We enjoyed working with Liam and the JBL campus team, both sides were very open to allowing us to creatively direct our own idea. As long as we stayed within certain parameters. We hope to work with both parties again in the future.
Liam McNeeley x JBL
Photos
Liam x JBL Campus
| CHECK IT OUT
The second part of this deal was capturing photos during the shoot of Liam using the earbuds. We opted to keep things within the practice facility as that's where Liam needs the earbuds to lock in the most!
